Rachel Stevens ‘Gets Fruity’

Rachel follows Robbie Williams’ 1999 debut to launch Everyman’s Male Cancer Awareness advertisement.

Rachel Stevens is following in the footsteps of Robbie Williams by taking men’s health into her hands with a cheeky new Everyman advertisement aimed at making men sit-up and take notice of the warning signs of testicular cancer. The pro-bono ad, created by Delaney Lund Knox Warren & Partners is being released to mark Everyman Male Cancer Awareness Month which runs throughout June.

In 1999, as the first ever face of Everyman, Robbie’s performance created a huge impact when he sported a pair of false breasts and asked men to spend as much time concentrating on their health as they did looking at women. In 2005, Rachel’s alluring invitation asks men to put their hands down their trousers as she explains exactly what they should be looking for and the best way to check themselves.

The tongue-in-cheek humour is combined with a serious health message about testicular cancer which is the most common cancer to affect men aged 15 to 45 years old.

Rachel says: ‘Sometimes men need a little encouragement to think about their health. The Everyman ad is a fun way of raising awareness of a serious subject and will hopefully help to get the message across to men about testicular cancer and give them something to think about. I’m delighted to be able to help.’

Philip Black from Everyman said: ‘Rachel is consistently voted as every man’s dream girl so she is perfect for the Everyman advert and the audience of young men aged 15-45 that we want to reach. We’re sure with her fun and sexy style that Rachel will get men to listen and learn. Everyone who has worked on this ad has given their time completely free to help Everyman, a commitment which we appreciate enormously. Thanks to them, we hope many more young men will spot the signs of testicular cancer early and get successful treatment.’

The advertisement which runs with a teaser print ad will be promoted through a viral email marketing campaign linking to the website – www.rachelgetsfruity.com.

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Credit: 19

Posted: July 7th, 2005