Florida Georgia Line country music superstar Brian Kelley is tapping into the NFTs with a country music-themed project: The Chill Cowboy Country Club.
The first NFT outing comes in handy, including access to Bryan and his wife Brittney’s country festival, Chill Fest. As a result, the two-day event will host wine and food tastings, film shoots, TedTalks, and more!
What is Bryan Kelley’s Chill Cowboy Country Club NFT Project?
Essentially, Chill Cowboy Country Club (CCCC) is an avatar-style collection of 6,000 NFTs conceptualized by Bryan and Brittney Kelley. Cowboy-themed collectibles feature over 260 traits and live on Ethereum.
Amazingly, every NFT comes with full IP trading rights. This means you can use the avatar as you wish. Holders will also benefit from exclusive merchandise, behind-the-scenes content and discounts from all brand partners.
What are the benefits of NFT holders?
CCCC collectibles come in three tiers with different perks as follows:
- General admission: all the benefits listed above plus virtual country concerts and private chat access;
- VIP: all the benefits of general admission plus access to VIP events, additional discounts and more surprises to come;
- Legendary: all VIP benefits and special gifts plus a legendary Chill Fest experience.
Note that all NFTs are randomly distributed among minters. Therefore, the price per NFT is around $500 regardless of the level. Holders will be able to check the level of their NFT at the loop in the corner of each digital work.
Undoubtedly the most exciting part is NFT’s access to the Chill Cowboy Fest. The NFT-powered festival will be hosted by Brian Kelley himself, so let’s find out more!
What experiences does the Chill Cowboy Fest offer?
In short, Chill Cowboy Fest is a two-day event created by Brian Kelley for CCCC NFT holders only. There, attendees can enjoy film shoots, Ted Talks, jewelry making, wine tastings, and even local trips, all while listening to the best country music.
The founding team will reveal the date and location of the event at least 180 days in advance. Every Chill Cowboy NFT holder will receive their digital tickets as NFTs prior to the event.
“Chill Fest is an annual festival that we look forward to creating,” said Brian Kelley. “We love to host, we love to host parties, we love to bring people together and be super intentional about every move that’s made with those parties.”
In conclusion, Brian and Brittney Kelley’s early NFTs have exceptional real-world utility. In fact, the couple’s main goal was to connect country music lovers in the age of Web3.
However, this is not the first country-themed NFT project. Legendary performer Dolly Parton teamed up with FOX Entertainment’s Blockchain Creative Labs earlier this year to create her own Metaverse. Both projects show that the NFT market continues to rapidly expand into new niches, including country music.