Launched earlier this year, MoviePass wants to be the Netflix of watching movies in theaters. Watch as many movies as you want in theaters for a monthly fee, that’s their business model, and the annual subscription is even cheaper than $ 10 / month.
But MoviePass is not the only one and Cinemark has launched a very similar product. But it’s also very different.
Called Movie Club, the subscription service costs $ 8.99 per month and gives customers one free 2D ticket each month, and as many additional tickets for the same price of $ 8.99 as long as the subscription is paid for.
If you don’t want to use that free movie ticket, you can just collect them and use them whenever you want. This way, you will be able to make big savings on some of the highly anticipated films of the year. It’s too late for this year Star wars episode, but you can earn free tickets to future movies in the series.
Users also get a 20% discount on concessions and can upgrade their tickets to 3D, XD and D-Box screenings, according to The edge. Plus, you can share all of your Movie Club benefits (ticket price and concession discounts) with an additional guest.
The program is aimed at millennials, said Cinemark CEO Mark Zoradi. CNN Money, who are used to paying for streaming subscriptions.
If there is one downside to all of this, it is the nature of Cinemark’s leadership. Gizmodo points out that Cinemark chairman Lee Roy Mitchell is the same who asked the company to prosecute the victims of the mass murder in Aurora in 2012 to recover $ 700,000 in legal fees. Mitchell is also a Roy Moore donor, News week revealed a few weeks ago.