PLANO, Texas – (COMMERCIAL THREAD) – Cinemark Holdings, Inc. (NYSE: CNK), a leader in the motion picture exhibition industry, today announced that Movie Club, the premier exhibitor-sponsored subscription program, has continued its growth and reached 350,000 active members, 45% of which were new to the exhibitor’s existing loyalty program. Movie Club members make up approximately 6 percent of Cinemark’s box office revenue and remain very engaged with a 75 percent redemption rate of Movie Club ticket credits.
The Movie Club offer is an anytime 2D movie ticket for $ 8.99 per month. In addition, the main differentiators of the program include:
Unused tickets to roll and never expires for active members;
A 20% discount on each visit;
Additional tickets and companion tickets available throughout the month at the member price of $ 8.99;
Possibility to reserve seats and purchase tickets in advance WITHOUT fees online;
Premium Format Ticket upgrades available for XD, 3D and IMAX; and
No risk – members can cancel anytime with six months to use unused movie credits.
“We are delighted with the continued success of our Movie Club program, particularly the milestone of over 1,000 members per theater,” said Mark Zoradi, CEO of Cinemark. “Our program targets a wide range of moderate to frequent moviegoers, which represents a much larger population base than very high frequency customers. Our value offering receives phenomenal customer reviews to date with the deferral feature, 20% discount, and waiver of online fees specified as preferred amenities.
Movie Club is accepted at all Cinemark locations across the country, including Century Theaters, CinéArts, Tinseltown, and Rave Cinemas. To register, visit www.cinemark.com/movieclub or download the Cinemark app.
ABOUT CINEMARK HOLDINGS, INC. :
Cinemark is a leading national and international motion picture operator, operating 539 theaters with 5,998 screens in 41 US states, Brazil, Argentina and 13 other Latin American countries as of June 30, 2018. For more information, visit investors.cinemark.com.